Khadijah Yong is a Malaysian who, after a career of almost a quarter century as an educator, left the world of learning and academia to start anew in the art of traditional palm frond hand weaving. Driven by a passion to keep this mostly rural tradition alive in a fast-paced urbanized part of Asia, she set up her own workshop to produce an array of handicraft by harnessing the under-utilised skills of rural womenfolk. Khadijah spent many years abroad and through her combined artistic and entrepreneurial flair, she gained not only worldwide recognition for a tradition that Asians tend to take for granted, but also contributed to the general prosperity of rural communities and local artisans. She expresses fondly how local handicrafts are more welcomed and appreciated in foreign land which prompted her to broaden her horizons in her mission to spread the goodness of the local artisans.